NBCUniversal and Twitter inked a new multiyear Coinbase User List agreement that will deepen their existing relationship in areas including global ad sales and premium content, according to a press release. Twitter will now provide more Coinbase User List concentrated sales support for NBCUniversal’s advertising partners at the global, national and local level. NBCUniversal will ramp up programming for Twitter around more than 30 upcoming live events, including the Golden Globes, the E! People’s Choice Awards and the Macy’s Thanksgiving Day Parade. While the two companies have worked together since 2013,
The news marks a noteworthy Coinbase User List expansion of their collaboration to encompass international offerings like NBCUniversal’s Sky network. It arrives as consumers are turning more frequently to social media to stay up Coinbase User List to date on current events and entertained during the coronavirus pandemic. Dive Insight: NBCUniversal and Twitter are considerably expanding their partnership as the pandemic pushes publishers and platforms alike to adjust content and ad sales strategies. People have flocked to social media in droves since the health crisis shut down large parts of society last March,
With many engaging with formats like livestreaming video, while cord-cutting has significantly accelerated over the period. As part of Coinbase User List the new agreement, NBCUniversal aims to better leverage Twitter’s advanced targeting capabilites, mobile ad formats and campaign management tools at a global scale. The network owner’s One Platform business arm that covers more than 160 countries will receive additional ad sales support as well. Together, the companies look to tailor more ad experiences based on what’s trending on Twitter to better tap into culture, including through formats like sponsored sports highlights, red carpet livestreams, watch parties and fan voting.