The SEO team's job isn't done after they submit their research data - the Industry Email List SEO needs to stay involved throughout content creation to consult on content optimization. Consider developing a template-based checklist that your content and SEO teams can run together that addresses important optimization questions for every piece of content you Industry Email List create. Your checklist might look like this: Content-focused questions: What is the purpose of this webpage or content? What problems can it address for my audience? How does this content relate to our business goals?
Does this content serve an SEO purpose – will it Industry Email List rank for the target keywords or gain links? Who would Industry Email List read this and why? What should someone who visits my site do after reading this content? How might this content function socially? SEO Focused Questions: Are the images optimized? Are title tags and headings correctly applied? Are Industry Email List meta descriptions properly created and reader-centric? Does this page meet the speed requirements? What is the bounce rate on this content? Have appropriate conversion rate optimization factors been taken into account?
Are there opportunities to build internal links? External links? Would this page benefit from schema markup? Especially for some of these SEO-focused Industry Email List elements, your team will need to review content performance after publishing, so make sure everyone on the team is aware of the company's content calendar. Set reminders for SEO and content team members to review each post after it has had a few weeks to run. And remember: just Industry Email List because these questions are broken down by objective, everyone on the team should be responsible for both sets.