When you put together a web analytics toolkit, you're likely to find yourself including multiple options and applications that will ensure you have the most comprehensive selection of data for your business.
Here are six all-inclusive website analytics tools you should know about, available to companies around the world and included in your toolkit:
Similar sites
Want to better understand your competitors' website usage and the range of traffic they get each month? The b2b email list tool SameWeb was designed with this in mind and is used by companies like Ebay, Google, and Microsoft.
SametimeWeb allows you to analyze the web performance and marketing strategies of other sites and conduct market research.
Using this tool, you can distribute traffic among different marketing channels. It also allows you to see which other sites your visitors came from in the same session.
Plus. b2b email list SimilarWeb also lets you track backlinks and target keywords from other sites. The tool can also be used to score leads and view data over time, allowing you to track changes in competing sites over a set time frame. G2 included SametimeWeb on its list of top SEO tools.
After using SameWeb, you will gain actionable insights on how to outperform your competitors and rank higher than your competitors in search engine results.
Similar sites are available for sites of all sizes and nature and offer free plans for limited use. The price of the upgrade package is determined by free consultation on a case-by-case basis.
The Best SEO and Marketing Tools for Marketers
Seamus
SEMRush is a multi-faceted website analytics tool that can take your content marketing a step further than many other analytics tools. Primarily known as a popular SEO tool, you can do a lot more with SEMRush: research keywords, audit existing content for improvements, find backlink opportunities, and a few other features.
Many of the world's largest companies use SEMRush as part of their marketing and content strategies, including Forbes, PayPal, and other industry giants. G2 listed SEMRush as one of its top SEO tools for 2019-2020.