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Frequency and activity, points can be used. In Ali-based e-commerce, this bulk sms service method is used a lot. For example: Farm Sunshine and Taobao's Gold Rush Coins are essentially a set of points system. Through the collection of users' browsing, commenting, ordering and other behaviors, users are continuously fed back points; and points are ultimately The bulk sms service platform's rights and interests can be paid to members through the two means of "direct cash out" and "points mall", and sometimes there is no expenditure at all. In Sunshine's "Points Mall" redemption list, a large part of them are samples used to promote new products of merchants.
The promoters of these samples may also have paid a bulk sms service promotion fee to . Figure 3: Sunshine and Gold Coins 2. Cashback on consumption/recharge As another commonly used post-equity, the cashback strategy can also stimulate user consumption/recharge on the basis of controlling costs after coordinating with various restrictions on the bulk sms service scope of use and time of use. Among them, the recharge scenario will be used more. After all, for the operation of the enterprise, a good cash flow is too important. For a company that operates normally, the cashback spread will be maintained at a low level; compared to
The interest rate of loans from the market, as long as the bulk sms service cashback spread and time limit are well controlled, the cashback strategy is equivalent to the company getting a sum of money Low-interest loans on an ongoing basis. Of course, low cashback will also bring a problem, that is: it is not attractive to users. For example, the recharge and bulk sms service cashback in the supermarket card, a considerable number of people will only recharge when they spend temporarily - in this way, the meaning of "low-interest loan" is not much. From a cost perspective, the best cashback benefit is to let members forget about the cashback until it expires.