The disappearance of the traffic dividend is probably the most heard sentence among consumer brand entrepreneurs in Whatsapp Database recent years, but the disappearance of the big dividend does not mean the end of the new brand. On the contrary, the constant iteration of new channels and new content allows brands to have more touchpoints to reach Whatsapp Database consumers, and also cultivates an unprecedented soil for the birth of new brands. Not long ago, the cutting-edge scalp care brand AEP, which has been online for only 2 months, has spread its popularity from the circle of friends to major grass-growing communities through its video account. Eleven is a pioneering work that has grown nearly 10 times. Li Xiao, located in Hangzhou, full-time e-commerce for 15 years, founder of Gejia Network. The company focuses on e-commerce business, including the e-commerce platform Whatsapp Database Zebra Member app, as well as consumer product brands "Yangege" bird's nest, "Suli" skin care products, YPEPRO probiotics, AEP master anti-hair loss shampoo, etc. The best skills are to explore user needs, strengthen supply chain capabilities, integrate the industry's best supply chain to Whatsapp Database tailor-made for target users, and provide consumer goods that are more suitable for current consumption needs than old brands in mature industries. "The small goal at this stage is to make . AEP the second brand in the global industry. Because I have been in contact with e-commerce for a long time, I have basically done any kind of sales, Taobao, Tmall, independent apps, social e-commerce, Internet celebrities bring goods, etc. The strongest part of our entire company is self-produced products (own brands), so we Whatsapp Database have formed a set of branding styles that we recognize.” How to apply the video account tool to brand building and achieve certain results, Li Xiao shared some of his own Whatsapp Database experience and gains: (record, some deleted) 1. Theoretical level First of all, my brand view, or to be a good brand, should focus on those areas.